Yes, your social post should evoke the same emotion as stepping into your lobby, holding your product, or savoring your flavors. Maybe not at the same level. But the emotion should be there.
That's brand experience. And it's what we create at T Collective.
50/50
Strategic rigor / creative intuition
18+
Brand experiences engineered last year
20+
Years of individual industry experience
Brand Experiences Engineered by T Collective
Brand voice is one of the most important business investments you can make for your brand. But only if it's strategy-driven. Which is the only way we do it.
That feeling when you actually open and read a marketing email from a brand. That's what we write for.
Social-first. Thumb-stopping. Platform-native. We know the buzz words. More importantly, we know how to make the scrollers feel your brand through the feed.
Omnipresence at its best. When strategy, copy, design, and video all come together to tell the same story across touchpoints, it's our favorite.
— Postcards from the field
AARP
AgeTech at CES
TRTL
Glimpse sleep mask launch
Marriott
All-Inclusive launch
Ergobaby
Brand campaign
TRTL
Paid Meta campaign
Marriott
Digital marketing refresh
Mentavi
ADHD Online paid ad
Hilton
TV commercial
13.67%
Click through rate of an email for Mentavi Health
13%
Increase in unaided brand awareness for one Hilton commercial
22.8%
Open rate of one Marriott email (want to know what the subject line was?)
If your customers are going to know you, we need to first. Who are your competitors and your inspirations? (Hint: sometimes they're the same.) Who is your audience, where are they showing up, and what are their habits? If your brand was a human, who would it be? If you don't know, that's cool. We'll help you figure it out.
Data doesn't lie. And we know how to draw a line between the idea that makes our hearts skip a beat and the assets that drive engagement (sadly, not always the same). We love a headline that's just not working? We cut it. Our least favorite layout has the highest conversion rate? We make more just like it. It's research, tracking, and optimization — and we speak it fluently.
Good ideas come from anywhere and multiple perspectives yield the best results. We come together as strategists, copywriters, designers, video editors, and project managers to question each other, push each other, and make the work better, together.
When the work goes live, we celebrate. And then we get back to work. Because today's social post is (literally) gone tomorrow and that hard-working ad will fatigue. But we won't. We'll be busy creating the next post, the next ad, and the next campaign to keep you consistently top-of-mind and creatively consistent.
You tell us. Whether you're looking for a deep dive, a quick (and strategic) win, or a fresh approach, we meet you and your brand exactly where you are.
Our fearless Operations Manager, Bryn Karr, will be your main point of contact for questions and the one to deliver everything we do. Then we assign the team or teams best suited to the work. We can't wait for you to meet them all.
It's one of our favorite things to do (our other favorite thing is to develop them ourselves, so honestly, it's a toss-up). For brands seeking a refresh, an evolution, or just a beginning, we adapt our approach to suit your brand's identity, integrating seamlessly with its existing assets — or creating them ourselves. You say jump.
Success means more than completion — it's about delivering measurable impact. We set clear, achievable goals and use data to track progress along the way. By monitoring key metrics, we gain insight into what's working, optimize our approach, and ensure we're achieving results that truly matter for your brand.
Let's steep your audiences in the emotion of your brand.
sayhi@withtcollective.com